CASE STUDY
Groundwire is an international interdenominational ministry that leverages mainstream media and technology to communicate biblical hope and spiritual encouragement to youth and young adults. They define their mission field as the Millennial Generation—the 65 million people born between 1980 and 2000—who are “the most difficult to reach with the Gospel.”
Industrial typography, impactful colors and an unconventional brochure size and layout was the winning formula for Groundwire’s brochure.
In 2010, Groundwire approached us to design an internship brochure, intended for high school and collage age adults, that would appeal to this demographic and would reflect their brand. A. Virga Design was inspired by Groundwire’s proven success of reaching Millennials through technology and chose technologically-themed imagery to use as a backdrop for the brochure. Industrial typography, impactful colors and an unconventional brochure size and layout was the winning formula for Groundwire’s brochure, making it stand out against the plethora of postal bulk mail families receive.
