Identity.

Brand identity is your visual voice to communicate the personality and values of your business. Consistent application across all media creates public brand awareness, elevates customer experience and leaves a memorable impression. Whether you’re launching a start-up or feel it’s time for your brand to get a facelift, we can help.

A. Virga Design is a boutique Silicon Valley agency that helps businesses build strong brands. Using a detailed process of research and brainstorming, we create logos and other branding collateral pieces that are stylish and relevant and speak to who you are as a business.

Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your business, product or service. Your brand strategy defines what you stand for, a promise you make and the personality you convey. Your branding projects will kick off with a branding strategy exercise. Our strategic process aims at defining a foundation and rationale for your brand and ensures that the design work is specific.

It’s everything you need to put your best face forward. Visual identity is a package of visual devices that a business uses to communicate its brand such as a logo, graphic imagery, a color palette and fonts. The system usually includes collateral such as stationery, brochures and a website but can also include other visual media formats such as signage, advertisements and promotional merchandise.

The whole point of any logo is to create a brand recognition that connects the customer to your business. Because it is the visual representation of your business or product, your logo is an integral part of laying a solid foundation for future marketing efforts. A logo is often comprised of a logotype and logomark, but not every business needs both. Let’s discuss which approach is best suited for you.

Logotype: This form of logo uses a special typeface and letter styling, which becomes associated with a brand. Using only typography to create a logo can be an extremely effective branding weapon when done correctly. We will work with you to create a one-of-a-kind logotype experience.
Logomark: A logomark is a symbolic, pictorial icon that conveys a literal or abstract representation of your business. One of the best reasons to use a logomark is to enhance brand identity. It is an excellent method of helping customers understand what your brand is about.
Combination Marks: This logo style integrates a logomark (graphical symbol) and logotype (typographical solution) that signifies the brand image that you wish to project for your business. Combining concise text with an icon or symbol can provide supplemental clarity as to what your business is all about.

This technical guide helps you live long in brand. It includes specifications around sizing, distortion, whitespace and usage. It will be an invaluable resource to designers and marketers on your team and ensure brand consistency and integrity over time.

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Identity.

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